SUCCESS AWAITS IN JAPAN
We will help you navigate Japan's Business Terrain with Confidence
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Discover how we can help your business thrive in Japan.
ABOUT US
At EZGlobal123, we specialize in guiding businesses through the dynamic landscape of Japan's B2B and consumer markets. Our expertise lies in crafting and executing tailored marketing strategies, transforming change into growth. Discover how we can help your business thrive in Japan.
KEYS TO SUCCESS
For small and medium-sized enterprises (SMEs), the initial challenge in formulating a new market development strategy lies in the lack of human resources equipped with essential technology and expertise.
The second challenge involves the complexities of establishing sales channels. This task is inherently demanding even within a company's domestic market. Venturing abroad amplifies the challenge, requiring a nuanced comprehension of diverse business practices, cultural nuances, consumer behaviors, legal frameworks, and logistics systems, among other factors. It becomes imperative to engage experts well-versed in the intricacies of the target market and its contextual factors.
Furthermore, the effectiveness of our international sales channel strategy hinges on the chosen market entry approach—be it direct investment, export, or cross-border EC. The strategy is intricately shaped by factors like sales channel selection, its developmental stage, logistics system, brand positioning, competition, market and consumer trends, as well as legal considerations.
The second challenge involves the complexities of establishing sales channels. This task is inherently demanding even within a company's domestic market. Venturing abroad amplifies the challenge, requiring a nuanced comprehension of diverse business practices, cultural nuances, consumer behaviors, legal frameworks, and logistics systems, among other factors. It becomes imperative to engage experts well-versed in the intricacies of the target market and its contextual factors.
Furthermore, the effectiveness of our international sales channel strategy hinges on the chosen market entry approach—be it direct investment, export, or cross-border EC. The strategy is intricately shaped by factors like sales channel selection, its developmental stage, logistics system, brand positioning, competition, market and consumer trends, as well as legal considerations.
ATTRACTIVE JAPANESE MARKET
Even predating the onset of the coronavirus pandemic, our attention was captivated by the allure of the Japanese market. Beyond its sheer size, we value its stable society, the high transparency inherent in its lawful and orderly market, and the positive reception of U.S. products.
How has the Japanese market and its consumers evolved post-pandemic? Are there heightened business prospects for U.S. SMEs?
In a broader perspective, we assert that business horizons have indeed expanded. For U.S. enterprises eyeing Japan as a launching pad into global markets, we offer a complimentary 20-30 minute presentation spotlighting the post-COVID Japanese market. This initiative is currently underway. If this resonates with your interests, please don't hesitate to contact us through the provided link below.
How has the Japanese market and its consumers evolved post-pandemic? Are there heightened business prospects for U.S. SMEs?
In a broader perspective, we assert that business horizons have indeed expanded. For U.S. enterprises eyeing Japan as a launching pad into global markets, we offer a complimentary 20-30 minute presentation spotlighting the post-COVID Japanese market. This initiative is currently underway. If this resonates with your interests, please don't hesitate to contact us through the provided link below.
OUR SERVICES
Marketing U.S. Retailers
To establish U.S. retail sales channels, crafting a customer-centric marketing strategy is paramount. Our U.S.-based consulting firm has supported a diverse clientele, including consumer goods and investment companies, as well as consulting firms.
Brand Building
Effective promotion of products and services to consumers hinges on branding. While the term 'brand' is well-known, the process of brand building remains unfamiliar to numerous companies.
HR Development
We specialize in offering comprehensive human resource development programs, meticulously designed to foster the expansion of sales channels and global reach, both in the United States and on the international stage. Our expertise encompasses the seamless integration of innovative HR development strategies, meticulously tailored to each company's unique needs, with a keen understanding of the United States' cultural nuances.
We Offer Many Unique Services
Japan Market Strategy
Japan's market differs significantly from the United States in aspects such as customer demographics, sales channels, and regulations. We specialize in crafting custom strategies to assist companies seeking to navigate this distinctive market successfully.
Japan 101 Training
When entering the Japanese market, we will provide information on essential requirements you should be aware of, including market characteristics, social norms, regulations, differences in business culture, and support agencies.
Marketing & Sales
Cost savings achieved by outsourcing marketing and sales functions in Japan on the company's behalf.
GLOBALIZATION
The challenge facing small to medium-sized enterprises in maintaining competitiveness over the next decade is navigating the landscape of globalization. It's not an option but an inescapable reality for every company.
After the global upheaval caused by the COVID-19 pandemic, the pace of digitalization has surged. Online shopping has swiftly become the new normal, laying the foundation for a globalized marketplace.
EZGlobal123's approach to globalization prioritizes the human element and outlines four strategic steps. It starts with instilling a mindset attuned to globalization, followed by the refinement of internal processes, strategic planning, skills enhancement, and human resource development.
After the global upheaval caused by the COVID-19 pandemic, the pace of digitalization has surged. Online shopping has swiftly become the new normal, laying the foundation for a globalized marketplace.
EZGlobal123's approach to globalization prioritizes the human element and outlines four strategic steps. It starts with instilling a mindset attuned to globalization, followed by the refinement of internal processes, strategic planning, skills enhancement, and human resource development.
Building a Mindset
Cultivating a global mindset among employees for enhanced organizational globalization.
Brand Portfolio
Carefully assess and strategically prioritize the key elements and attributes of your brand.
Business Planning
Develop a comprehensive three-year business strategy with a clear financial outline.
HR Development Plan
Implement a leadership development program geared towards fostering global proficiency.
Considering Japan Expansion?
Inform us of your product strengths
Oversea retailers and consumers are always looking for unique products. Retail buyers are always striving to differentiate themselves from their competitors by handling unique products, and to strengthen the category they are in charge of.
If you have a product that you would like to sell overseas, please contact us.
Feasibility Study
We conduct feasibility studies for your products and services in target markets. Our experienced staff, well-versed in the Japanese market, conducts preliminary research to objectively assess feasibility, minimizing risks.
Initial consultation is free.
If you are interested in EZGlobal123's services or have any questions,
please feel free to contact us
海外進出の成功のポイントは販路開拓
2017年版の中小企業白書によれば、新市場開拓戦略における課題として、第１番目に「必要な技術・ノウハウを持つ人材が不足している」第２番目に「販路開拓が難しい」が挙げられています。この場合の新市場には日本国内及び海外を含んでいると解釈されます。これは「販路開拓」が自国にあってもむつかしい課題であり、ましてや、それを異なる商習慣、文化背景、消費者、法規制、物流システムの海外で実現しようとするのですから、「海外販路開拓」の困難さは想像に難くありません。当然、実状に詳しい専門家が必要とされます。
更に、海外販路戦略（もしくは、チャネル戦略）は企業の進出形態が、直接投資型なのか、輸出型なのか、又は越境EC型なのか等によっても異なってきます。進出先の販路のチョイス、販路の発達レベル、物流システム、販路を得たい商品やサービスのブランドのポジショニングやカテゴリー、競合状況、市場の動向、消費者の動向、法規制等によっても大きく影響されます。
また、2019年に発生した新型コロナウィルス感染症（COVID-19)がもたらした影響により、サプライチェーン・デジタル化の加速、消費者の生活や価値観の変化など把握した上で、チャネル戦略を立てねばなりません。
コロナパンデミックを経たアメリカ市場
弊社はコロナパンデミック以前より、日本企業にとってのアメリカの市場としての魅力に注目してきました。それは、市場の規模、健全な人口増加、法律や秩序が整った市場の透明度の高さに加えて、これまでの実績からくる日本製品に対する好意的な受け取り方です。
コロナパンデミックを経てアメリカの市場やアメリカの消費者はどのように変わったでしょうか？日本の中小企業にとってのビジネスチャンスは大きくなったのでしょうか？
弊社では概して、ビジネスチャンスは広がったと考えています。海外市場への足掛かりにアメリカ市場をお考えの日本の企業様向けに、弊社ではコロナパンデミックを経たアメリカ市場に焦点をあてた、20-30分のプレゼンテーションをご希望の企業様に対して無料でおこなっております。ご興味がある企業の方は下記のリンクよりお問い合わせ下さい。
マーケティング戦略立案と実施
事実に基づくマーケティング戦略立案し、リスクを低減するノウハウ。
マーケティング機能の代行
アメリカでのマーケティング機能の代行サービスにより、コスト削減。
部門と個人のパフォーマンスの向上
個人の仕事の効率をあげる方法、アメリカでのベストプラクティス。
日本のメーカーの商品が求められています
眼鏡および眼鏡関連カテゴリーの商品をお持ちの企業を募集しています。ご興味をお持ちの企業のご担当者の方は、お気軽に下記の詳しくはこちらのボタンをクリックしてご応募ください。
